Company History with roots to 1906

Built upon a tradition of dedication to customer satisfaction, Alliance Supply Management, Ltd. has built upon a decade of experience and created the structural foundation for today & the future.

The Williams & Wells Co. began as a partnership between W.P. Wells and W.E. Williams in 1906 and in 1911 the Company was incorporated in the state of New York. In 1921, at the age of fourteen, Nathan G. Margolin joined the company as an errand boy. Nathan came to the United States on a banana boat from Russia, enthralled with the possibility to build a life in the land of opportunity. Let’s say, the true American Dream. Mr. Wells was impressed with the contributions of Nathan, who possessed both a sense of purpose and a dynamic personality. In 1941, Nathan was unanimously elected Assistant Secretary and in the years to come was subsequently appointed to the position of President and Treasurer. In the years prior to Mr. Wells’ death, Nathan gradually assumed full management of the company developing the foundation of the past.

In 1957, in the spirit of the family business, Nathan’s son Stuart joined the company. As a result of Stuart’s talents and dedication, in 1966 he was appointed President and Chief Executive officer. Entrepreneurial by nature, and gifted with enormous business acumen, Stuart exhibited a relentless effort towards customer focus and business expansion to support customer needs of the time. Stuart traveled the world expanding the business to include international ventures, some of which were outside the marine industry. After an extremely successful career of more than 50 years Stuart retired. If Nathan is responsible for the founding foundation, Stuart is responsible for the transition to an internationally recognized market leader.

As the company continued to grow, Stuart’s son Bruce joined the company in 1982 and in 1988 was appointed to a management position. This fact is significant since less than 2% of American family companies can boast of third-generation active participation. After a period in excess of twenty years, Bruce became President & CEO in 2004. Under the direction of Bruce the Company expanded into Food Service, relocated the operation, modernized warehousing & distribution operations, implemented a market leading IT infrastructure, as well as a Leadership style of openness & transparency and took a minority interest in a Houston, Texas based Company thru Gulf Maritime Services, Inc. (GMS). In the year 2000 GMS merged with Kopcke International of the Netherlands to form Alliance Supply Management, Ltd. In 2009 the group expanded to New Orleans with the acquisition of Global Ship Services NOLA and Houston and GulfMex Steamship Agency.

While maintaining its high standards of reliability, integrity and dedication, Alliance, now comprised of a sizable staff of professionals, has embraced proven and advanced technology to bring the company into the new millennium. Daily the Group explores ways to improve operating efficiencies & diversify service & product offerings.